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In the world of sales, the most successful professionals possess a unique talent: the ability to lead customers to the decision to buy without them even realizing it. This skill lies in the art of persuasion, where salespeople create a compelling narrative that allows customers to believe they are making the choice independently. Let’s delve into this art form, exploring strategies, dialogues, and real-life examples to understand how it’s done.

Setting the Stage:

Imagine a typical scenario in a retail store, where a customer is browsing for a new laptop. The salesperson, let’s call him Jake, approaches the customer, Emily.

Jake: “Hi there! Are you looking for a specific type of laptop today?”


Emily: “Yes, I’m in need of a new one for work. My old one is just not cutting it anymore.”

Creating the Gap:

Here, Jake recognizes an opportunity to create a gap between Emily’s current situation and her desired outcome.

Jake: “I understand. It can be frustrating when your technology doesn’t keep up with your needs. Tell me, what are you looking for in a new laptop?”

Emily: “Well, I need something faster and more reliable. I have important deadlines to meet, and I can’t afford any more delays.”

Offering Solutions:

Jake introduces Emily to a laptop model that aligns with her needs, highlighting its features and benefits.

Jake: “This laptop comes with a powerful processor and ample storage, perfect for handling your workload efficiently. Plus, it’s lightweight and has a long battery life, ideal for professionals on the go like yourself.”

Emily: “Hmm, that sounds promising. But I’m not sure if it’s within my budget.”

Jake: “I completely understand. Let me check if we have any promotions or financing options available to make it more affordable for you.”

Closing the Deal:

Jake reassures Emily and addresses her concerns, guiding her toward the decision to make the purchase.

Jake: “Good news! We currently have a special promotion running, which includes a discount on this model. With our financing options, you can spread out the payments over several months, making it easier on your budget. What do you think?”

Emily: “Wow, that sounds great! I think I’m ready to go for it.”

Jake: “Fantastic! Let’s get you set up with your new laptop.”


In this example, Jake effectively guided Emily toward the decision to purchase a laptop by creating a gap between her current situation and her desired outcome, offering a solution that addressed her needs and concerns, and ultimately closing the deal without applying any pressure. This art of persuasion, when mastered, allows salespeople to influence customer decisions subtly and ethically, leading to greater success in sales. Remember, the key is to guide, not push, and to always prioritize the customer’s needs and interests.

Let’s take One more example where we client need bit of more information

Imagine you’re a seasoned remote closer, skilled in guiding prospects to recognize their own needs and desires without feeling pressured to make a decision. Let’s say you’re speaking with a prospect named Alex, who’s considering investing in a high-ticket wellness program priced at $5000. Your goal is to lead Alex to the realization that this program is the ideal solution for him, without explicitly mentioning buying or selling.

You: “Hey Alex, I’m glad we’re having this conversation. It’s crucial to uncover the gap between where you currently stand and where you envision yourself in terms of wellness.”

Alex: “Yeah, I’m intrigued by what you’re offering, but I’m hesitant to make a commitment, especially considering the price.”


Creating the Gap:

Now, you aim to highlight the disparity between Alex’s current situation and the potential transformation he could experience with the program.

You: “I hear you, Alex. Let’s explore what’s holding you back. Imagine your current wellness routine as it is – the routines, the habits. Now, envision your ideal state of wellness, where you feel energized, vibrant, and completely in control of your health. Can you feel the gap between the two?”

Alex: “I see what you mean, but I’m not sure if this program can bridge that gap.”


Offering Solutions:

With Alex’s attention captured, you focus on presenting the program’s features and benefits in a way that resonates with his desires and goals.

You: “Our program isn’t just about offering solutions; it’s about providing you with the tools and resources you need to bridge that gap effectively. Picture personalized coaching, comprehensive resources, and a supportive community all working together to propel you toward your wellness aspirations. Can you visualize the possibilities?”

Alex: “It sounds promising, but I’m worried about the time commitment and whether I can maintain consistency.”

Addressing Objections:


you tackle Alex’s concerns head-on, emphasizing the importance of commitment and persistence.

You: “Time is indeed valuable, Alex. Consider this program as an investment in your future self. By dedicating time now to prioritize your wellness, you’re laying the foundation for long-term success and fulfillment. Remember, consistency is key – and with our program, you’ll have the support and guidance to stay on track every step of the way.”

Alex: “That makes sense, but I’m not sure if I’m ready to make such a significant investment.”

Sticking to Price:

Maintaining confidence in the value of the program, you reaffirm the importance of investing in oneself and experiencing the transformative benefits firsthand.

You: “I understand your hesitation, Alex. However, it’s essential to recognize the value of prioritizing your wellness. When you consider the potential return on investment – improved health, increased energy, and a greater sense of well-being – the price becomes a small fraction of the overall value you stand to gain. Your health is your greatest asset – are you willing to invest in it?”

Alex: “I appreciate your perspective, but I’m still unsure if this program aligns with my goals and values.”

Addressing More Objections:

Using empathy and understanding, you address Alex’s remaining concerns, ensuring he feels confident in his decision to embark on this wellness journey.

You: “I hear your concerns, Alex, and I want you to know that our program is designed with your goals and values in mind. We prioritize customization and flexibility, ensuring that our strategies align perfectly with your unique needs and aspirations. You’re not just another participant – you’re an integral part of our community, and your success is our top priority.”

Alex: “I appreciate your insights. I’m feeling more confident about moving forward, but I still need some time to think it over.”


Closing the Deal:

With patience and understanding, you guide Alex toward the decision to invest in the program, empowering him to take control of his wellness journey and unlock his full potential.

You: “Absolutely, Alex. Take all the time you need to reflect on our conversation. Remember, this isn’t just about making a decision – it’s about taking a proactive step toward achieving your wellness goals and living your best life. When you’re ready to take that step, I’ll be here to support you every step of the way.”


Alex: “Thank you for your guidance. I’ll definitely be in touch soon.”

You: “My pleasure, Alex. I look forward to hearing from you. And always remember – the journey to wellness begins with a single step.”

Giving GAP of few days and keeping the intention to serve alex, afterall Selling is Serving

Follow-up 1:

You: “Hey Alex, just wanted to check in and see how you’re doing. Have you had a chance to think more about our conversation and the potential of our wellness program?”

Alex: “Hey, thanks for reaching out. I’ve been giving it some thought, and I’m still interested. I just need a bit more time to consider all the details.”

You: “Absolutely, Alex. Take all the time you need. Remember, I’m here to answer any questions or address any concerns you may have along the way.”


Follow-up 2:

You: “Hi Alex, it’s been a few days since we last spoke. I wanted to reach out and see if you’ve had any further thoughts about joining our wellness program?”

Alex: “Hey there, thanks for checking in. I’ve been weighing the pros and cons, and I’m leaning more towards giving it a try. I just want to make sure it aligns with my long-term goals.”

You: “That’s fantastic to hear, Alex. It’s important to ensure that any decision you make aligns with your goals and aspirations. Whenever you’re ready, we can discuss how our program fits into your vision for the future.”


Follow-up 3:

You: “Hey Alex, hope you’re doing well. I wanted to touch base and see if you’ve made any progress in your decision-making process regarding our wellness program?”

Alex: “Hi! Thanks for reaching out. I’ve been researching more about the program and reading testimonials from others who’ve gone through it. I must say, I’m getting more excited about the possibilities.”

You: “That’s fantastic news, Alex! It’s always encouraging to hear about your enthusiasm for what we offer. When you’re ready, I’m here to discuss the next steps and how we can get you started on your wellness journey.”


Follow-up 4:

You: “Hello Alex, just wanted to check in and see if you’ve had any further thoughts about joining our wellness program?”

Alex: “Hey, thanks for reaching out again. I’ve been busy with work, but I haven’t forgotten about our conversation. I’m definitely leaning towards giving it a try, but I want to ensure it’s the right fit for me.”

You: “Absolutely, Alex. It’s important to take your time and make an informed decision. Whenever you’re ready, let’s schedule a time to discuss any remaining questions or concerns you may have.”


Follow-up 5:

You: “Hi Alex, hope you’re doing well. Just wanted to follow up on our previous discussions about our wellness program. Have you had any further thoughts or questions?”

Alex: “Hey there! Thanks for checking in. I’ve been mulling it over, and I’m getting more excited about the potential benefits. I think I’m almost ready to take the plunge.”

You: “That’s fantastic to hear, Alex! When you’re feeling ready, let’s connect to finalize the details and get you started on your wellness journey.”

Follow-up 6:

You: “Hello Alex, it’s been a little while since we last spoke. I wanted to reach out and see if you’ve made any progress in your decision-making process regarding our wellness program?”

Alex: “Hey! Thanks for checking in. I’ve been busy, but I haven’t forgotten about our conversation. I’m feeling more confident about moving forward, but I still have a few questions.”

You: “Of course, Alex. Whenever you’re ready, let’s schedule a time to address your questions and ensure you have all the information you need to make an informed decision.”


Follow-up 7:

You: “Hi Alex, it’s been some time since our last conversation. I wanted to check in and see if you’ve reached a decision regarding our wellness program?”

Alex: “Hey there! Thanks for following up. I’ve done some soul-searching, and I’m ready to commit. Let’s do this!”

You: “That’s fantastic news, Alex! I’m thrilled to hear that you’re ready to take the next step. Let’s schedule a time to finalize the details and get you started on your wellness journey. Congratulations on making this empowering decision!”


Closing the Deal:

You: “Alex, I’m excited to see you’re ready to take this journey with us. I’m confident that our wellness program will exceed your expectations and help you achieve your goals. Let’s schedule a time to finalize the details and officially welcome you onboard.”

Alex: “Absolutely, let’s make it happen! I’m eager to get started.”

You: “Fantastic, Alex! I’ll send over the necessary information, and we’ll schedule our next steps. Get ready to embark on a transformative wellness journey – you’re about to experience the power of investing in yourself!”

In this scenario, through seven follow-ups and careful nurturing, we’ve successfully guided Alex toward making the decision to invest in our wellness program, ultimately closing the deal and welcoming him onboard.


So, what have we learned?

Imagine you’re a superhero, but instead of fighting villains, you’re helping people feel healthier and happier. You talk to them, understand their worries, and show them how your special program can make their lives awesome.

You listen to their concerns and answer their questions patiently. Sometimes they’re not sure at first, but you keep checking in and reassuring them. Finally, they feel excited and ready to join your program!

Just like planting seeds and watching them grow into big, beautiful flowers, you’ve helped people grow into healthier, happier versions of themselves. And that’s pretty amazing!

Remember, helping others is like being a superhero in real life. Keep spreading kindness and making the world a better place, one person at a time!


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